Before reading a word, before even interacting with your offering, your customers form an impression.
Your visual identity is their first point of reference.
It conveys your values, your professionalism, your uniqueness, and can become a real catalyst for trust and loyalty.
That’s why every branding we design at Harba isn’t just a graphic creation. It’s a strategic tool designed to captivate at first glance, inspire confidence, and trigger a desire to learn more.
From the name to the graphic charter, from the logo to the tone of voice: everything is aligned to ensure your image becomes a lever for loyalty, preference… and decision-making.
We begin with a listening and analysis phase: your values, your targets, your ambitions. This strategic foundation allows us to build an identity aligned with your DNA and the expectations of your market.
Name, logo, typography, colors, and tone of voice: we create a coherent, recognizable, and memorable visual and verbal universe. Strong branding is an identity that clearly represents you and speaks effectively to your audience, across all media and at every touchpoint.
We create a clear and operational charter to guarantee the consistency of your image across all your media: print, digital, social networks, packaging, etc.
A great brand comes to life through action. We support you through its launch, with ready-to-use materials and advice to anchor it in your communications for the long term.
It all starts with a coffee meeting to understand who you are, what you do, your goals, your values, and your market. It’s a time for discussion where we lay the groundwork: what your brand should reflect, what you like, and what you want to avoid. It’s also the time when we ask you the right questions—the ones that bring out the essentials.
From this exchange, our team begins designing your brand universe: logo, colors, typography, tone of voice, graphic style… Each element is considered, justified, and designed to be aesthetic, coherent, and strategic. You don’t have to manage anything: we move forward step by step, with clarity and rigor.
We present you with one or more creative ideas, clearly explained and supported by supporting arguments. You can react, provide feedback, and suggest adjustments. We refine them until the identity truly speaks to you and resonates powerfully with your customers.
Our team applies its graphic and strategic expertise by integrating the best professional tools in the industry into its creative process.
We combine visual excellence, typographic precision, and technical rigor at every stage: logo design, graphic charter development, tone of voice definition, and multi-media variations.
Thanks to our expertise in software such as Figma, Adobe Illustrator, InDesign, Notion, and Grammarly Pro, we deliver professional, consistent, and ready-to-use brand identities across all print and digital media.
It is this combination of human expertise and leading tools that guarantees results that meet your ambitions.
We structure each project using collaborative tools like Figma and Miro to organize ideas, build positioning and define the creative framework before any design phase.
Logo, symbols, visual variations: our team designs a precise, adaptable and professional vector identity with Adobe Illustrator, a world reference in graphic design.
We formalize your visual universe in a clear and structured charter, created with Adobe InDesign for a professional rendering and perfect mastery of printing and publishing standards.
Our team defines a clear and tailored editorial approach, tailored to your positioning and audience. We develop a structured brand message with a consistent tone of voice, effective key messages, and wording aligned with your image—in both French and English.
We deliver a modern and interactive version of your charter on Notion, to allow you to access all your elements (logos, colors, typography, usage rules) in a single space, up to date and easy to use.
All elements are delivered in formats optimized for print and digital (HD PDF, AI, EPS, SVG, PNG, etc.), ready to be used on your cards, social networks, website, commercial documents or signage.
What matters to us is that moment when you tell us what matters to you.
At Harba Marketing Dubai, we believe every brand deserves a unique strategy. Specializing in digital communications, website creation, and lead generation, we support entrepreneurs and businesses in their growth in the United Arab Emirates. From websites to social media, from Google SEO to digital prospecting, our French-speaking team designs tailor-made, results-oriented solutions.
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