For expats, these platforms have become essential. They allow them to stay connected to their community, spot good deals, follow local news, discover local businesses, and, above all, quickly find reliable services.
In an ultra-digitalized environment like the United Arab Emirates, social networks are more than a marketing tool: They are essential points of contact, especially for expatriates, who use them daily to get information, connect with their community, discover services, or trust a local brand.
We begin by defining your social media positioning, your objectives (brand awareness, traffic, conversion, image), and the tone of your content. This editorial approach is tailored to your local and expatriate targets, to speak the right language to each audience.
Photos, videos, reels, carousels, short or long texts: each format is designed to capture attention on the most viewed platforms in the Emirates. We enhance your visual universe while taking into account the cultural, linguistic, and community codes of your market.
We implement a clear and consistent editorial calendar, validated in advance, and automate publications using professional tools. Your communication is regular, controlled, and tailored to each platform.
We monitor your messages, comments, and interactions to create a real connection with your community. This is particularly crucial for expats, who seek responsiveness, clarity, and proximity.
Every month, we analyze your KPIs (engagement, clicks, reach, conversions) and adjust your content based on the results. Our goal: to increase your visibility and strengthen your impact.
The most used networks for B2C, local promotions, customer proximity and community loyalty, particularly among expatriates.
Ideal for capturing the attention of young adults and creating engagement through short, immersive and viral formats.
Essential for B2B, professional services, customer relations and direct sales monitoring, with strong responsiveness expected.
Meta Business Suite – For centralized management of Instagram & Facebook
Later / Hootsuite / Buffer – To schedule, plan, and organize your posts
Adobe Photoshop / Adobe Illustrator – To create custom, professional visuals perfectly aligned with your brand identity
CapCut / Premiere Rush – For editing reels, vertical videos, and dynamic short content
Notion / Trello – To structure your editorial calendar, coordinate schedules, and manage content collaboratively
Meta Ads Manager – To create, manage, and optimize your sponsored campaigns with precise targeting
Definition of your social media strategy
Creation of visuals and copywriting for your posts
Planning and publishing of content
Moderation, replies to messages and comments
Launch and management of ad campaigns (Meta, TikTok, LinkedIn)
Monthly performance analysis
Optimization of formats, visuals, and messaging based on results
We adapt your messages to the reality of the Emirati market: visual codes, social habits, languages, formats... Your content speaks to the right audience, at the right time, in the right tone.
We alternate between short, immersive, informative, and viral content, testing what truly works for your audience. Nothing is set in stone: we evolve your formats based on real engagement.
We continuously monitor local trends, competitor movements, hashtags to watch, and opportunities to emerge in your niche. This monitoring feeds your content with fresh and relevant ideas.
We build social media campaigns with a clear common thread that tells a story, highlights your values, or promotes an offer. We don't use isolated content, but rather a strategy designed as a series.
Your social media isn't just a disconnected showcase. We integrate it into your conversion funnels: linking to your website, WhatsApp Business, booking, sales, forms, CRM, or email campaigns.
We implement actions to activate your ambassadors, mobilize local micro-influencers and create community relays (expatriate groups, local pages, cross-collaborations).
Ce qui compte pour nous, c’est ce moment où vous nous expliquez ce qui compte pour vous.
At Harba Marketing Dubai, we believe every brand deserves a unique strategy. Specializing in digital communications, website creation, and lead generation, we support entrepreneurs and businesses in their growth in the United Arab Emirates. From websites to social media, from Google SEO to digital prospecting, our French-speaking team designs tailor-made, results-oriented solutions.
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